Website: Rao’s Homemade - Sauce 101

Wrote page on tomato sauce for Rao’s Homemade. Click on image to view.

 
 
 
 
 

Blog: Anywhere Real Estate - Welcome to Anywhere

Wrote blog post. Click on image to read.

 
 
 
 
 

Website: iconectiv.com - Network Planning & Management for Telecoms (formerly Telcordia)

Wrote entire site. Click on image to view.

 
 
 
 
 

Article: E*TRADE - What is Dollar Cost Averaging?

Wrote investor education article for E*TRADE. Click on image to read.

 
 
 
 
 

Website: Rutgers-Camden School of Business

Wrote website. Click on image to view.

 
 
 
 
 

Blogs: WhatMovesHer.com

Wrote real estate=themed blog for WhatMovesHer.com. Click image to read.

 

 

 
 

Anthem: Top Three Things You Need to Know About Medicare Advantage

Wrote and produced Medicare Part C educational video for Anthem, 2022.

 
 
 
 
 

Anthem: Why Annual Checkups Are So Important

Wrote and produced Medicare Annual Checkups video for Anthem, 2022.

 
 
 
 
 

Anthem: What Is A Comprehensive Medication Review?

Wrote and produced Medicare Comprehensive Medication Review video for Anthem, 2022.

 
 
 
 
 

Flush Guard Anti-Overflow Toilets: Go In Peace

Wrote script and tagline (Go In Peace) for Flush Guard Toilet

 
 
 
 
 

How to Use Minwax Express Color Wiping Stain & Finish

Wrote and produced Minwax video, 2012.

 
 

Click on image to view TV spot.

 

"New Jersey Lottery Guy" campaign - spot 1

 
 
 

"New Jersey Lottery Guy" campaign - spot 2

 
 
 

New Jersey Lottery - Sandwich Board

 
 
 

Mega Millions - Jackpot Awareness

 
 
 

Powerball - Jackpot Awareness

​Thompson's WaterSeal - 2013 

 
 

Minwax Polyshades Print Ad: Developed concept, wrote headline and copy.

 
 
 
 

Minwax Polyshades Print Ad: Developed concept, wrote headline and copy.

 
 
 
 
 

Salomon Brothers Humane Equity Fund Print Ad: Developed campaign tagline, wrote headlines and all copy

 
 
 
 
 

Pentek Radio Software Print Ad: Wrote headline & body copy

 
 
 

mPower Illuminator - Developed campaign, wrote headlines and body copy

 
 
 
 
 

Infineum Print Ad: Developed concept, wrote headline and body copy.

 
 
 

New Jersey Travel & Tourism - Wrote headlines & body copy

 
 
 

Wrote headline.

Ray-Ban - Golf Program Ad

Bluestar Jets - Developed brand tagline, wrote headline and copy

Bluestar Jets - Print Ad

 
 

Click on triangle to play radio spot.

 

New Jersey Lottery - The Ballad of the Red Ball

 
 
 

New Jersey Lottery - Santa

 
 
 

New Jersey Lottery - Dream Vacation

 
 
 

New Jersey Lottery - Independence Day Raffle

 
 
 

Paper Mill Playhouse - Full Monty

 
 
 

Paper Mill Playhouse - Boeing Boeing

 
 
 

Paper Mill Playhouse - Oklahoma!

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Click any image for more information and a full-screen view.

Developed concept, selected image, wrote headline and copy.

Infineum - P6000 Oil Additives Print Ad

 
 
 

Developed concept, selected image, wrote headline and copy.

Infineum - Diesel Additives Print Ad

 
 
 

Wrote headline and copy.

Pentek - Software Radio System Print Ad

 
 
 

Wrote headline and copy.

Pentek - Software Radio System Print Ad

 
 
 

Wrote campaign tagline: The Line By Which All Drinks Are Measured.

Remy Cointreau - Distributors Print Ad

 
 
 

Wrote copy.

DoubleClick - Print Ad

 
 
 

New Jersey Travel & Tourism - Print Ad for UK Travel Agents - Wrote headline and copy.

 
 
 

NJ Division of Commerce - Logistics Brochure - Wrote headlines and copy.

 

E*TRADE Knowledge Center: Demystifying the Language of Bonds

Investor educaiton article for E*TRADE Knowledge Center. Click on image to read.

E*TRADE Knowledge Center: What Is Dollar-Cost Averaging?

Investor education article for E*TRADE Knowledge Center. Click on image to read.

 
 

E*TRADE Knowledge Center: Understanding Options Greeks

Investor education article for E*TRADE Knowledge Center. Click on image to read.

 
 

E*TRADE Customer Email: Financial Guidance

 
 

E*TRADE Customer Email: Recurring Deposits

 
 

E*TRADE In-Store Signage

 
 

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Human Equity Fund Collateral & Poster: Salomon Smith Barney

 
 
 

Click any image for more information and full-screen view.

Wrote headline and copy.

mPower Illuminator - Print Campaign

 
 
 

Wrote headline and copy.

mPower Illuminator - Print Campaign

 
 
 

Wrote headline and copy.

mPower Illuminator - Print Campaign

 
 
 

Wrote headline and copy.

Pentek - Software Radio System Print Ad

 
 
 

Wrote headline and copy.

Pentek - Software Radio System Print Ad

 
 
 

Anthem: Why Annual Checkups Are So Important

 
 

Anthem: Top Three Things You Need to Know About Medicare Advantage

Click any image for full-screen view.

 
 

Daiichi Sankyo - Benicar Branding Campaign:  Aim Lower

 

Daiichi Sankyo - Benicar Branding Campaign:  Better Place

 

Wrote headline and copy

New Jersey Hope and Healing - Poster

 
 
 

Wrote headline and copy

Hackensack University Medical Center - Newspaper Ad

 
 
 

Wrote headline and body copy

Hamamatsu Photonic Systems - Print Ad

 
 
 

Wrote headline and body copy

Besler B-Verified Medicare Software - Print Ad

 
 
 

Wrote headline and copy

Hackensack University Medical Center - Newspaper PSA

 
 
 

Feature article for "Take Charge" - Magazine of Crohn's & Colitis Foundation of America

 
 
 
Organized and wrote entire site

Organized and wrote entire site


Ocean County NJ Meals On Wheels Web - Click image to view site

 
 
 

Wrote entire ad

Clara Maass Medical Center - Full Page Newspaper Ad

 
 
 

Jaguar I-PACE Brochure

Click on image for full-screen view.

Developed campaign tagline, wrote headlines and all copy

Humane Equity Fund - Collateral Materials

 
 
 

Developed campaign tagline, wrote headlines and all copy

Humane Equity Fund - Poster

 
 
 

Wrote & edited all content for affiliate newsletter.

Wrote & edited all content for affiliate newsletter.

ESPN - Affiliate Newsletter

 
 
 

NJ Division of Commerce - Logistics Brochure - Wrote all headlines and copy

 
 
 

Paper Mill Playhouse - Acquisition Brochure - Wrote all headlines and copy

 
 
 

New Jersey Economic Development Authority - 3-phase Business Relocation Direct Mail Campaign

 
 
 

Wrote welcome message from CEO in DoubleClick conference program.

DoubleClick Insight Conference - CEO Welcome Letter

 
 
 

Minwax Simple Solutions Brochure Series - Developed story ideas and wrote copy

 
 
 

Click any image for more information and a full-screen view.

Wrote headline & copy, selected image and helped develop campaign concept.

New Jersey Travel & Tourism - Summertime Print Ad

 
 
 

New Jersey Travel & Tourism - Summertime Radio :60 - Wrote and produced

 
 

New Jersey Travel & Tourism - Summertime Radio :30 - Wrote and produced

 
 
 

Wrote headline & copy, and helped develop campaign concept.

New Jersey Travel & Tourism - School Administrators Print Ad

 
 
 

Wrote headline & copy, and helped develop campaign concept.

New Jersey Travel & Tourism - Shore Towns Print Ad

 
 
 
 

Click any image for full-screen view and more information.

Developed concept, wrote headline and copy.

Minwax - Polyshades Print Ad

 
 
 
 

​Developed concept, wrote headline and copy.

Minwax - Polyshades Print Ad

Developed concept, wrote headline and copy.

Minwax - Reviver Print Ad

 
 
 

Wrote headline and copy.

Thompson's WaterSeal - Print Ad

 
 
 

Thompson's WaterSeal - Radio :30 - Wrote and produced.

 
 
 

Minwax Express Color - How-to Video - Wrote and produced.

 
 
 

Minwax Simple Solutions Brochure Series - Developed story ideas and wrote copy

​Thompson's WaterSeal 2013 National :15 TV Spot

 
 

Click any image for full-screen view.

 

Wrote headline and copy.

New Jersey Hope and Healing

 
 
 

Developed facility name and brand, wrote headline and copy.

The Center for Healthy Relationships - Print Ad

 
 
 

Came up with campaign idea, wrote headline and copy.

New Jersey Lottery - Poster Campaign

 
 
 

Developed facility name and brand, wrote headline and copy.

The Center for Healthy Relationships - Newspaper Ad

 
 
 

Wrote headline and copy.

National Crime Victims' Rights Week

 
 
 

Developed facility name and brand, wrote headline and copy.

Developed facility name and brand, wrote headline and copy.

Center for Healthy Relationships - Newspaper Campaign

 
 
 

Feature article for "Take Charge" - Magazine of Crohn's & Colitis Foundation of America

Ocean County NJ Meals On Wheels - click image to visit site

 
 

Click on image to view TV spot.

"New Jersey Lottery Guy" campaign - spot 1

 
 
 

"New Jersey Lottery Guy" campaign - spot 2

 
 
The Full Monty sign.JPG
 

The Full Monty Radio :30 - Wrote and produced

large_oklahoma-production-papermill-playhouse.JPG
 

Oklahoma! Radio :30 - Wrote and produced

 
 

Click any image for full-screen view.

 

Wrote headline.

Ray-Ban Alice Cooper Golf Tournament Program Print Ad

 
 
 

Developed concept and wrote headline.

Hard Rock Cafe - Figure Skating Program Print Ad

 
 
 

Paper Mill Playhouse Postcards

 
 

The client never chose these. I wish they did.

 
 

Our Lady Of Lourdes Medical Center - Heart Institute Print Ad

 
 
 

Legrand - Branding Concept

 
 
 
twsspot.jpg

Thompson's WaterSeal Radio

 
 
 
gwradio.jpg

New Jersey Lottery Radio